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May 30, 2023 by
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Blue Level at $69 per month (Start at this level)

  • VMO maintains your  Review Website and URL (e.g. www.ReviewYourNameHere.com)
  • VMO sends a text message to your phone twice a month to remind you to check your reports
  • You can view (and print)  all your reports online at any time
  • You create 7 reports twice a month and email them to your DVMs
    • All Private Feedback
    • Negative Private Feedback
    • Private Feedback Posted to your Google Business Profile
    • Overview of all public reviews
    • All new Google reviews
    • Google reviews selected for display on your main website
    • Any negative Google reviews with proposed response
  • You respond to Negative Google  Reviews
  • You select the best Google reviews for display on your website widget.
  • You convert the  best Private Feedback into Google Posts
  • VMO does NOT have access  to your Google Business profile. You handle posts.

Silver Level at $199 per month (as described in previous video)

  • VMO maintains your  Review Website and URL (e.g. www.ReviewYourNameHere.com)
  • VMO sends a text message to your phone twice a month to remind you to check your reports
  • You can view (and print)  all your reports online at any time
  • VMO does  have access  to your Google Business profile
  • VMO creates 7 reports twice a month and emails them to your DVMs.
    • All Private Feedback
    • Negative Private Feedback
    • Private Feedback Posted to your Google Business Profile
    • Overview of all public reviews
    • All new Google reviews
    • Google reviews selected for display on your main website
    • Any negative Google reviews with proposed response
  • VMO writes a response to Negative Google Reviews. You approve.
  • VMO selects the best Google reviews for display on your website widget.
  • VMO converts the best Private Feedback into Google Posts.

Gold Level at $499 per month

  • All services in Silver plus VMO implements:
    • Google Analytics Reports.  (Your web designer must add a little code.) 
    • Google paid Ads (You pay Google per click)  
    • Google Business Profile Optimization for Local Search 

Blue Level Do-It-Yourself Sample Checklist

Your Actual Checklist will be emailed with a real PASSCODE and links.

You create 7 reports twice a month and give them to your DVMs

  • Report  B1  Negative Private Feedback
  • Report  B2  All Private Feedback
  • Report  B3  Private Feedback Posted to your Google Business Profile
  • Report  C1  Overview of all public reviews
  • Report  C2  All new Google reviews
  • Report  C3  Google reviews selected for display on your main website
  • Report  D    Any negative Google reviews with proposed response

Reasons to control your Online Marketing yourself:

  • Typically, puppy & kitten patients generate 40% of your annual revenue via to spay/neuter, starter vaccinations,   worming, and other surgeries for claw removal and ear & tail docking.  Typically, VMO’s marketing costs are well under $15 per new patient acquisition. Typically, average gross revenue generated a new patient is well above $150. New patients need vaccination packages, spay/neuter, worming, claw removal, cosmetic surgery (tail docking, ear cropping). VMO’s marketing costs for an existing patient is negligible. Your Veterinary Medical Practice needs to cost effectively acquire a lot of new patients on a monthly basis because …
  • Only 1 out the 5 next new patients will still be a revenue producing patient after 5 years. If you want get a gut feel for the churn of your client base, run the NEO report “Find your ‘lost’ clients” and download to a spreadsheet to tally the rows. This report tallies the clients that are probably not coming back. Ask Google “18 months ago from today”. Using that date, run the NEO report “New Clients and Patients” for the last 18 months and download to a spreadsheet to tally the rows. This report tallies the clients that are added to your client base in the last 18 months.   Compare the numbers gained versus lost and then you decide if you need to continuously attract new clients
  • Your Google Business Profile trumps you website because it provides a local map display of “Veterinarians near me”.  If your Practice is with an easy driving radius and you have overwhelming positive Google Reviews and Google Posts, typically you will get the phone call first.
  • 80% of you new clients will use Google to investigate your Practice via your Google Business Profile (local map display & reviews & posts).
  • Your Google Business Profile has the best Return-On-Investment (ROI) of any online marketing strategy because you are generating a phone call from local prospects while NOT paying $10 a call via a Google Mobile Advertisement on a cell phone.
  • No one enjoys criticism even it is constructive. However, if you take action on that criticism you improve your client experience. Even if you don’t try to remediate the complaint, you may have minimized the number of negative public Google reviews.
  • Your next step is to try a 60 day free trial using a computer savvy employee to produce these reports for a FIXED FEE paid in addition to their normal schedule. A fixed fee means extra money and extra  motivation for your computer savvy employee.  This scenario also improves the awareness of all employees since your employee is directly involved in the feedback process.
  • Alternatively, if the do-it-yourself scenario does not work out, you can always hire VMO to do the work.

How to do it yourself?

Note: These are sample instructions. The actual instructions will be sent to you. To examine how this entire system works in actual practice, first click on www.ReviewYourNameHere.com  and just pretend you had very successful ACL Surgery on your dog Spot.. You want to thank the DVM publically, Second, follow your feedback via the instructions below:

Private Feedback Reports Section  B

  • Report B1 Negative Private Feedback
    • Click  “View Reports  for Reputation Manager” Button
    • Click “Get Reviews” phrase to invoke a password box
    • Type “ yourcodehere into password box and click login
    • Scroll down to “Link Mode” Section
    • Click “View” button on right side of  first line to invoke list
    • Click “Date of Feedback” list header line to arrange in date order
    • Click the “Rating Button” and filter out ratings of “10”, “9”, “8”
    • Right Mouse Click  to invoked the print option box
    • Print and take action
  • Report B2 All Private Feedback
    • Click the “Rating Button” and click “Toggle All Button”
    • Right Mouse Click  to invoked the print option box
    • Copy/Paste the best response into Notepad
    • Optionally print and discuss all private feedback
  • Report  B3 Private Feedback Posted to your Google Business Profile
    • Create  an “event type” GBP  post
      • event type” GBP  posts are displayed up to 1 year
      • event type” GBP  posts  have an SEO Title
    • The detailed  step-by-step instructions will be sent to you
    • From the saved Notepad create the post’s title
      • [the client’s first name]
      • [the veterinary service]
      • [month year]
    • Copy/Paste the clients response to create the post’s text
    • Select “Call Now” option in Actions Menu & Post
    • Private Feedback Reports Section  B

Google Reviews Reports Section C

  • Report  C1  Overview of all public reviews
    • Use browser Back Arrow to return the  Average Star Rating Box Page
      • Right Mouse Click  to invoked the print option box
      • Compare last previous Overview  reports for changes
  • Report  C2  All new Google reviews
    • Click the “Reviews Button” (to the right of the “Overview Button”)
      • Click the “All Time” button and “Last Month” Option
      • Right Mouse Click  to invoked the print option box
      • Optionally print and discuss all new Google Reviews
  • Report  C3  Google reviews selected for display on your main website
    • (The last month’s reviews are currently displayed)
      • Click the “Selected Review” button and toggle off  4,3,2,1 Stars
      • Click the  “CSV”  Button to download to a Excel Spreadsheet
      • Delete unwanted reviews with no comments
    • Email to your Website developer for testimonial display

Respond To Negative Reviews Section D

  • Section D Respond to Negative Review
    • (The last month’s reviews are currently displayed)
    • Click the “Reset”  button
    • Click the “All Time” button and “Last Month” Option
    • Click the “Selected Review” button and toggle off  5.4.3 Stars
    • Right Mouse Click  to invoked the print option box
    • Print the Negative  Google Reviews
    • Respond  to Negative Google Reviews in your GBP
    • The detailed  step-by-step instructions will be sent to you
  • Responding  Negative Google Reviews Talking Points
    • Typically, prospects read negative reviews first trying to identify with a possible scenario.
    • You must tell your side of the story in a professional manner
    • You must try to give the negative review to a positive spin
    • A list of previous review and suggested responses will be sent to you
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